How a Minimalist Uses Color

If you can't tell, I love fresh, clean, minimalist design. White has always been my favorite color and I maximize my use of white space in practically every design. However, I believe that the beauty and power of white is most potent when there are bright pops of color to complement it. So, even if you consider yourself a minimalist designer, here are a few tips to use more color in your interfaces. 

  1. First, don't be afraid of color. Used wisely, color can add dimension, interest, and charm to your design. And you don't have to use the rainbow! Color can be used in your designs by means of one primary color and a few complementary colors. You don't have to go overboard, choose a style and theme and design around what mood you want your design to communicate. 
  2. Second, study up a bit on color theory. When I first started designing, I was fascinated by why some interfaces were so bewitching and clean. After studying color theory, I understood more about color composition and how to use color to your benefit. Hop on YouTube and give your neurons a little tickle today! 
  3. Lastly, use color mindfully. One of the reasons that Apple's material design is so popular is because of their skillful use of color. They use mainly white/grey interfaces and save color for buttons, CTAs, banners, links, and other important elements. You want people to be able to easily find the 'Save' , 'Print', or 'Delete' button, and color can do exactly that for you. 

I hope this encourages you to be brave and adventure into more color pallets. Color can be an easy way to elevate your designs, by improving usability and enhancing the aesthetic quality. It's up to hue how to use it!